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The Truth About the New Rules of Business Writing

Textbook - The Truth About the New Rules of Business Writing ISBN: 0137153155
Binding: Paperback
Edition: 1
Author(s): Natalie Canavor, Claire Meirowitz
Publisher: FT Press
Number of Pages: 224

From everyday letters e-mails and reports to Web site content proposals and new media youll discover what it takes to make every written word count --Jerry Allocca President CORE Interactive Business writing that packs a punch: Make the most of your message to get what you want
  • The truth about supercharging your business writing
  • The truth about writing directly clearly and convincingly
  • The truth about writing in todays varied business formats
  • Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH
    This book reveals 52 proven bite-size easy-to-use business writing techniques that work Natalie Canavor launched four national magazines for business and professional audiences and directed communications for New Yorks largest educational agency Claire Meirowitz an award-winning author has served as project manager and copy editor for leading business publications Natalie and Claire own and run C&M Business Writing Services

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  • Understanding Business

    Textbook - Understanding Business ISBN: 0073511706
    Binding: Hardcover
    Edition: 9
    Author(s): William Nickels, James McHugh, Susan McHugh
    Publisher: McGraw-Hill/Irwin
    Number of Pages: 800

    Understanding Business by Nickels McHugh and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience (2) we listen to our customers and (3) the quality of our supplements package We consistently look to the experts full-time faculty members adjunct instructors and of course students to drive the decisions we make about the text itself and the ancillary package Through a series of focus groups symposia as well as full-book single-chapter revised manuscript reviews of both text and key ancillaries we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement As teachers of the course and users of their own materials the author team is dedicated to the principles of excellence in business education From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with todays real business issues to creating groundbreaking and market-defining ancillary items for professors and students alike Understanding Business leads the way

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    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

    Textbook - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers ISBN: 0470876417
    Binding: Paperback
    Edition:
    Author(s): Alexander Osterwalder, Yves Pigneur
    Publisher: Wiley
    Number of Pages: 288

    Business Model Generation is a handbook for visionaries game changers and challengers striving to defy outmoded business models and design tomorrow's enterprises If your organization needs to adapt to harsh new realities but you don't yet have a strategy that will get you out in front of your competitors you need Business Model Generation

    Co-created by 470 "Business Model Canvas" practitioners from 45 countries the book features a beautiful highly visual 4-color design that takes powerful strategic ideas and tools and makes them easy to implement in your organization It explains the most common Business Model patterns based on concepts from leading business thinkers and helps you reinterpret them for your own context You will learn how to systematically understand design and implement a game-changing business model--or analyze and renovate an old one Along the way you'll understand at a much deeper level your customers distribution channels partners revenue streams costs and your core value proposition

    Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide including 3M Ericsson Capgemini Deloitte and others Designed for doers it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives consultants entrepreneurs and leaders of all organizations If you're ready to change the rules you belong to "the business model generation"

    The Power of What If Questions
    Content from authors Alexander Osterwalder and Yves Pigneur

    We often have trouble conceiving innovative business models because we are held back in our thinking by status quo The status quo stifles imagination One way to overcome this problem is to challenge conventional assumptions with what if questions With the right business model ingredients what we think of as impossible might just be doable What if questions help us break free of constraints imposed by current business models They should provoke us and challenge our thinking They should disturb us as intriguing difficult-to-execute propositions

    What if
    furniture buyers picked up components in flat pack form from a large warehouse and assembled the products themselves in their homes What is common practice today was unthinkable until IKEA introduced the concept in the 1960s

    airlines didnt buy engines for their airplanes but paid for every hour an engine runs That is how Rolls-Royce transformed itself from a money-losing British manufacturer into a service firm that today is the worlds second biggest provider of large jet engines

    voice calls were free worldwide In 2003 Skype launched a service that allowed free voice calling via the internet After five years Skype had acquired 400 million registered users who collectively had made 100 billion free phone calls



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    Business Law: Text and Cases (West's Business Law)

    Textbook - Business Law: Text and Cases (West's Business Law) ISBN: 0324655223
    Binding: Hardcover
    Edition: 11
    Author(s): Kenneth W. Clarkson, Roger LeRoy Miller, Gaylord A. Jentz, Frank B. Cross
    Publisher: South-Western College/West
    Number of Pages: 1440

    Comprehensive relevant and meticulously up-to-date BUSINESS LAW Eleventh Edition combines in-depth coverage of business law in a unique student-friendly format It delivers a classic blend of black letter law and cutting-edge coverage of contemporary issues and cases - making the law accessible interesting and relevant for readers It provides an excellent assortment of cases ranging from precedent-setting landmarks to the most recent decisions Ethical global and e-commerce themes are integrated throughout the text which also emphasizes critical-thinking skills Numerous features and exercises ensure that students have a solid understanding of chapter concepts In addition the text's unmatched support materials include innovative online study tools (available on the text's companion web site: wwwcengagecomblawclarkson) that will help maximize efforts and improve results It's no wonder that BUSINESS LAW Eleventh Edition is used by more colleges and universities than any other business law text

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    Statistics for Business and Economics (with Bind-In Printed Access Card)

    Textbook - Statistics for Business and Economics (with Bind-In Printed Access Card) ISBN: 0324783248
    Binding: Hardcover
    Edition: 11
    Author(s): David R. Anderson, Dennis J. Sweeney, Thomas A. Williams
    Publisher: South-Western College Pub
    Number of Pages: 1024

    Discover how you can use statistical results to solve contemporary business problems when you open the simply powerful approach in AndersonSweeneyWilliams' STATISTICS FOR BUSINESS AND ECONOMICS 11e This trusted market-leading text introduces sound statistical methodology within a strong applications setting New cases and more than 350 real business examples and memorable exercises present the latest statistical data and business information The book's comprehensive coverage gives you the flexibility to study the topics most important to you including of the latest statistical and business software -- MiniTab 15 and Excel 2007 as well as StatTools and other leading Excel 2007 statistical add-ins With its proven problem-scenario approach and trusted accuracy STATISTICS FOR BUSINESS AND ECONOMICS 11e is the simply powerful solution for learning statistics today

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    Business Communication: Process and Product (with meguffey.com Printed Access Card)

    Textbook - Business Communication: Process and Product (with meguffey.com Printed Access Card) ISBN: 0538466251
    Binding: Hardcover
    Edition: 7
    Author(s): Mary Ellen Guffey, Dana Loewy
    Publisher: South-Western College Pub
    Number of Pages: 672

    BUSINESS COMMUNICATION: PROCESS AND PRODUCT 7 is designed to prepare students for success in today's digital workplace as well as tips on job searching skills The textbook and accompanying Web site explains the basics of communicating in the workplace working in teams how to being a good listener and understanding business etiquette Students study and practice the skills and activities involved in the writing process including the appropriate use of social media preparing formal reports and proposals as well as informal business reports The appendixes guide students through grammar and writing mechanics as well as information on formatting and writing documents Authors Mary Ellen Guffey and Dana Loewy offer a wealth of ideas for writing resumes and cover letters participating in interviews and completing follow-up activities

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    Essentials of Business Communication (with www.meguffey.com Printed Access Card)

    Textbook - Essentials of Business Communication (with www.meguffey.com Printed Access Card) ISBN: 0324588003
    Binding: Paperback
    Edition: 8
    Author(s): Mary Ellen Guffey
    Publisher: South-Western College Pub
    Number of Pages: 560

    This cost-effective textbookworkbookhandbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students ESSENTIALS provides a four-in-one learning package: (1) authoritative text (2) practical workbook (3) self-teaching grammarmechanics handbook and (4) premium Web site (wwwmeguffeycom) Especially effective for students with outdated or inadequate language skills ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar punctuation and writing guidelines Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails memos letters reports and resumes Realistic model documents and structured writing assignments build lasting workplace skills The Eighth Edition of this award-winning favorite features increased coverage of professionalism employment communication and communication technology in the workplace

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    Cengage Advantage Books: Business Law Today: The Essentials

    Textbook - Cengage Advantage Books: Business Law Today: The Essentials ISBN: 0324786158
    Binding: Paperback
    Edition: 9
    Author(s): Roger LeRoy Miller, Gaylord A. Jentz
    Publisher: South-Western College/West
    Number of Pages: 864

    This book is a briefer paperback version of the widely-adopted MillerJentz BUSINESS LAW TODAY: THE STANDARD EDITION THE ESSENTIALS offers the very same traits that have made that book so successful edition after edition - fundamentally that it provides the legal credibility and authoritativeness of a traditional business law book while also offering the visual appeal and student friendly features students are used to seeing in books for many of their other courses Though the book is fun for users to read it does not accomplish this at the expense of important information - it goes into the necessary detail to completely explain law topics

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    Understanding Business

    Textbook - Understanding Business ISBN: 007310597X
    Binding: Hardcover
    Edition: 8
    Author(s): William Nickels, James McHugh, Susan McHugh
    Publisher: McGraw-Hill/Irwin
    Number of Pages: 800

    Understanding Business by Nickels McHugh and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience (2) we listen to our customers and (3) the quality of our supplements package We consistently look to the experts full-time faculty members adjunct instructors and of course students to drive the decisions we make about the text itself and the ancillary package Through a series of focus groups symposia as well as full-book single-chapter revised manuscript reviews of both text and key ancillaries we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement As teachers of the course and users of their own materials the author team is dedicated to the principles of excellence in business education From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with todays real business issues to creating groundbreaking and market-defining ancillary items for professors and students alike Understanding Business leads the way

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    International Business

    Textbook - International Business ISBN: 0078137195
    Binding: Hardcover
    Edition: 8
    Author(s): Charles W. L. Hill
    Publisher: McGraw-Hill/Irwin
    Number of Pages: 752

    Market-defining since it was first introduced International Business 8e by Charles W L Hill continues to set the standard for international business textbooks In writing the book Charles Hill draws on his experience in teaching writing and global consulting to create the most thorough up-to-date and thought-provoking text on the market Because many issues in international business are complex the text explores the pros and cons of economic theories government policies business strategies organizational structures etc Hills: International Business is known for its strong emphasis on strategy and for maintaining a tight integrated flow between chapters Hills book is practical in nature focusing on the managerial implications of each topic on the actual practice of international business The authors passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting informative and accessible to all students

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