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Understanding Business
ISBN: 007310597X
Binding: Hardcover
Edition: 8
Author(s): William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill/Irwin
Number of Pages: 800
Understanding Business by Nickels McHugh and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience (2) we listen to our customers and (3) the quality of our supplements package We consistently look to the experts full-time faculty members adjunct instructors and of course students to drive the decisions we make about the text itself and the ancillary package Through a series of focus groups symposia as well as full-book single-chapter revised manuscript reviews of both text and key ancillaries we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement As teachers of the course and users of their own materials the author team is dedicated to the principles of excellence in business education From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with todays real business issues to creating groundbreaking and market-defining ancillary items for professors and students alike Understanding Business leads the way
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The Design of Business: Why Design Thinking is the Next Competitive Advantage
ISBN: 1422177807
Binding: Hardcover
Edition:
Author(s): Roger L. Martin
Publisher: Harvard Business School Press
Number of Pages: 256
Most companies today have innovation envy They yearn to come up with a game-changing innovation like Apple's iPod or create an entirely new category like Facebook Many make genuine efforts to be innovative-they spend on R&D bring in creative designers hire innovation consultants But they get disappointing results
Why In The Design of Business Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking which merely refines current knowledge producing small improvements to the status quo
To innovate and win companies need design thinking This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated) As knowledge advances across the stages productivity grows and costs drop-creating massive value for companies
Martin shows how leading companies such as Procter & Gamble Cirque du Soleil RIM and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage
Filled with deep insights and fresh perspectives The Design of Business reveals the true foundation of successful profitable innovation
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Small Business For Dummies
ISBN: 0470177470
Binding: Paperback
Edition: 3
Author(s): Eric Tyson, Jim Schell
Publisher: Wiley
Number of Pages: 432
Want to start the small business of your dreams Want to breathe new life into the one you already have Small Business For Dummies 3rd Edition provides authoritative guidance on every aspect of starting and growing your business from financing and budgeting to marketing management and beyond This completely practical no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people balancing the books and planning for growth Youll get plenty of help in ramping up your management skills developing a marketing strategy keeping your customers loyal and much more Youll also find out to use the latest technology to improve your businesss performance at every level Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow costs and profits Keep your business in business and growing You have the energy drive passion and smarts to make your small business a huge success Small Business For Dummies 3rd Edition provides the rest
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International Business
ISBN: 0078137195
Binding: Hardcover
Edition: 8
Author(s): Charles W. L. Hill
Publisher: McGraw-Hill/Irwin
Number of Pages: 752
Market-defining since it was first introduced International Business 8e by Charles W L Hill continues to set the standard for international business textbooks In writing the book Charles Hill draws on his experience in teaching writing and global consulting to create the most thorough up-to-date and thought-provoking text on the market Because many issues in international business are complex the text explores the pros and cons of economic theories government policies business strategies organizational structures etc Hills: International Business is known for its strong emphasis on strategy and for maintaining a tight integrated flow between chapters Hills book is practical in nature focusing on the managerial implications of each topic on the actual practice of international business The authors passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting informative and accessible to all students
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The Business of Happiness: 6 Secrets to Extraordinary Success in Life and Work
ISBN: 1596981148
Binding: Hardcover
Edition:
Author(s): Ted Leonsis
Publisher: Regnery Press
Number of Pages: 256
Albert Schweitzer said Happiness is the key to success In The Business of Happiness Ted Leonsisbusiness sports and media mogulproves Schweitzers point explaining that success may or may not make you happy but happiness will almost always make you more successful Through research studies personal stories and anecdotal evidence from celebrities famous athletes and influential businessmen Ted reveals the six secrets to achieving true happinessand how they make success almost inevitable Showing people exactly how they can apply the six secrets to their work at home and in their personal lives Leonsis also reveals how some of the most successful and happy people todayBono Michael Jordan Steve Casehave put these secrets into practice for themselves Dynamic inspiring and unique The Business of Happiness proves that anyone can be more successful and happier including you
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (deluxe version)
ISBN: 2839905809
Binding: Hardcover
Edition: 1st
Author(s): Osterwalder Alexander, Pigneur Yves
Publisher: OSF
Number of Pages: 288
Business Model Generation is a practical inspiring handbook for anyone striving to improve a business model or craft a new one
1) Change the way you think about business models
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide You will learn how to systematically understand design and implement a new business model or analyze and renovate an old one
2) Co-created by 470 strategy practitioners
Business Model Generation practices what it preaches Co-authored by 470 Business Model Canvas practitioners from 45 countries the book was financed and produced independently of the traditional publishing industry It features a tightly-integrated visual lie-flat design that enables immediate hands-on use
3) Designed for doers
Business Model Generation is for those ready to abandon outmoded thinking and embrace new innovative models of value creation: executives consultants entrepreneurs and leaders of all organizations
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Business Law: Text and Cases (West's Business Law)
ISBN: 0324655223
Binding: Hardcover
Edition: 11
Author(s): Kenneth W. Clarkson, Roger LeRoy Miller, Gaylord A. Jentz, Frank B. Cross
Publisher: South-Western College/West
Number of Pages: 1440
Comprehensive relevant and meticulously up-to-date BUSINESS LAW Eleventh Edition combines in-depth coverage of business law in a unique student-friendly format It delivers a classic blend of black letter law and cutting-edge coverage of contemporary issues and cases - making the law accessible interesting and relevant for readers It provides an excellent assortment of cases ranging from precedent-setting landmarks to the most recent decisions Ethical global and e-commerce themes are integrated throughout the text which also emphasizes critical-thinking skills Numerous features and exercises ensure that students have a solid understanding of chapter concepts In addition the text's unmatched support materials include innovative online study tools (available on the text's companion web site: wwwcengagecomblawclarkson) that will help maximize efforts and improve results It's no wonder that BUSINESS LAW Eleventh Edition is used by more colleges and universities than any other business law text
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (portable version)
ISBN: 2839906171
Binding: Paperback
Edition: 1ST
Author(s): Osterwalder Alexander, Pigneur Yves
Publisher: OSF
Number of Pages: 288
Business Model Generation is a practical inspiring handbook for anyone striving to improve a business model or craft a new one
1) Change the way you think about business models
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide You will learn how to systematically understand design and implement a new business model or analyze and renovate an old one
2) Co-created by 470 strategy practitioners
Business Model Generation practices what it preaches Co-authored by 470 Business Model Canvas practitioners from 45 countries the book was financed and produced independently of the traditional publishing industry It features a tightly-integrated visual lie-flat design that enables immediate hands-on use
3) Designed for doers
Business Model Generation is for those ready to abandon outmoded thinking and embrace new innovative models of value creation: executives consultants entrepreneurs and leaders of all organizations
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Start Your Own Business
ISBN: 1599180812
Binding: Paperback
Edition: 4
Author(s): Rieva Lesonsky
Publisher: Entrepreneur Press
Number of Pages: 700
YOUR ROAD MAP to BUSINESS SUCCESS From the editors of Entrepreneur magazine this bestselling business startup book has helped hundreds of thousands of readers start their own businesses Revised expanded and updated the 4th edition will help you save time and money minimize mistakes and maximize profits Our practical easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership You'll find the comprehensive in-depth information you need to bring your business to life plus dozens of work sheets and checklists you can use to measure your progress along the way HERE'S MORE OF WHAT YOU'LL FIND INSIDE: HOW TO get business ideas and pinpoint your target market SECRETS OF successful marketing from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques HOW TO harness the power of the internet to simplify startup and increase your chances of business success CREATIVE WAYS to finance startup and growth HOW TO take advantage of the latest technology to set up an efficient business on a budget PLUS: Contact information and websites for hundreds of resources including startup assistance sources government offices and small-business-friendly banks
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All You Need to Know About the Music Business: Seventh Edition
ISBN: 1439153019
Binding: Hardcover
Edition: 7
Author(s): Donald S. Passman
Publisher: Free Press
Number of Pages: 480
Since the advent of file-sharing technology in the late 1990s the music industry has been challenged to reinvent itself What has it done How have the record labels repositioned themselves to cope with these massive changes How does all this affect creative artistsNo one understands the music industry -- from the technology to the legalities to the new industry practices -- better than veteran music lawyer Donald Passman In this completely revised and updated seventh edition of All You Need to Know About the Music Business which the Los Angeles Times called "the industry bible" and which has sold hundreds of thousands of copies over the last eighteen years Passman offers executives and artists experts and novices alike the essential information they need not only to survive in these volatile and exciting times but also to thriveDrawing on his unique up-to-the-minute experience as one of the most trusted advisors in the industry Passman offers new information on:- The new 360 model of record deals wherein record companies share in nonrecord revenue- The Copyright Royalty Board's latest decisions regarding online transmissions- The developing customs on new technologies such as streaming on demand ringtones and digital downloads- Updates on recording and publishing deals as well as film musicHe also gives guidance on fundamental issues such as how to:- Select and hire a winning team of advisors -- personal and business managers agents and attorneys -- and structure their commissions percentages and fees in a way that will protect you and maximize these relationships- Master the big picture and the finer points of record deals- Navigate the ins and outs of songwriting music publishing and copyrights- Maximize concert touring and merchandising dealsEveryone in the business -- musicians songwriters entertainment lawyers agents promoters publishers managers record company executives -- is scrambling to figure out what's going to happen in the future and Passman is in the thick of these changes Anyone interested in a music career will need this comprehensive and crucial guide to making it in one of the world's most dynamic industries
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