ISBN: Binding: Kindle Edition Edition: Author(s): 360i Publisher: 360i Number of Pages: 82
Is this the Year of Mobile For over a decade this proclamation has turned out to be premature giving marketers ample reason to be skeptical The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers
To help guide marketers during this exciting time of transition weve published the Mobile Marketing Playbook Our comprehensive strategic report aims to help marketers evaluate the opportunities available determine which ones are best for their brands and develop a strategy following best practices for achieving success in mobile marketing
Specifically the aim of the Mobile Marketing Playbook is to help marketers: Work within a framework for establishing a set of clear objectives for their mobile marketing strategy Move beyond the checklist approach with a filter for evaluating the myriad of opportunities within mobile Think of ways to use mobile to merge online and offline strategies as a hub that bridges the gap Encourage a dialogue about what matters in mobile now and whats ahead for this new and exciting medium
In addition to leveraging the insights from members of the 360i mobile marketing team the Playbook also includes guest commentary by industry luminaries Noah Elkin (Senior Analyst at eMarketer) Mickey Alam Khan (Editor in Chief at Mobile Marketer) Valerie Brown (Director of Consumer Marketing at Bravo) and Naoki Muramatsu (VP Digital Business Development of Dentsu Holdings USA)
ISBN: 0618770917 Binding: Hardcover Edition: 9th Author(s): William M. Pride, Robert J. Hughes, Jack R. Kapoor Publisher: South-Western College Pub Number of Pages: 735
The Ninth Edition of this bestselling introductory text features a completely up-to-date comprehensive survey of the functional areas of business: management marketing accounting finance and information technology Core topics highlighted within these areas include ethics and social responsibility forms of business ownership small business concerns and international issues New coverage in the Ninth Edition more closely examines economics the role of teams customer relationship management and globalization In addition to updating and revitalizing the content the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market The "Your Guide to an A" passkey ensures student success and mastery through premium online study content including ACE Plus practice tests flashcards MP3 audio chapter summaries and quizzes interactive games and Career Snapshots
ISBN: 0073511749 Binding: Paperback Edition: 2nd Revised edition Author(s): Linda Ferrell, O.C. Ferrell, Geoffrey A. Hirt Publisher: McGraw Hill Higher Education Number of Pages: 368
The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You
ISBN: 1591844460 Binding: Paperback Edition: Revised Author(s): Jack Covert, Todd Sattersten Publisher: Portfolio Trade Number of Pages: 368
Thousands of business books are published every year Here are the best of the best
After years of reading evaluating and selling business books Jack Covert and Todd Sattersten are among the most respected experts on the category Now they have chosen and reviewed the one hundred best business titles of all timethe ones that deliver the biggest payoff for todays busy readers
The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great Many of the choices are surprisingyoull find reviews of Moneyball and Orbiting the Giant Hairball but not Jack Welchs memoir
At the end of each review Jack and Todd direct readers to other books both inside and outside The 100 Best And sprinkled throughout are sidebars taking the reader beyond business books suggesting movies novels and even childrens books that offer equally relevant insights
This guide will appeal to anyone from entry-level to CEO who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money
Learn to Earn: A Beginner's Guide to the Basics of Investing and Business
ISBN: 0471180033 Binding: Hardcover Edition: Author(s): Peter Lynch, John Rothchild Publisher: Wiley Number of Pages: 272
"Public companies are everywhere and they surround you from morning to night Nearly everything you eat wear read listen to ride in lie on or gargle with is made by one Perfume to penknives hot tubs to hot dogs nuts to nail polish are made by businesses that you can own" --from the Introduction
McDonald's The Gap Circuit City Gillette CBS and thousands more anybody can own part of big and small companies As companies grow and prosper you can too Whenever burgers are eaten sweaters are purchased batteries are used and faces are shaved you've got a piece of the action From Alexander Hamilton to Warren Buffett people have been making big money by investing in the corporations and institutions around them
Mutual-fund superstar Peter Lynch and author John Rothchild explain what's not normally taught in high school --how the stock market helps you and how it helps the country By understanding how and why the stock market works when you buy a share of a company or purchase a mutual fund you can make informed --and profitable --decisions Whether you're saving for college a house a trip or retirement there is no better method to secure a sound financial future than to invest Young or old there is no better time to start investing than now
"Investing is fun It's interesting
It can put you on the road to prosperity for the rest of your life "
Learn to Earn gives you the expert guidance you need to make the right start Lynch and Rothchild cover the gamut on investment fundamentals and principles from choosing stocks to picking a broker to reading an annual report Learn to Earn reveals how to decipher the stock pages and how to evaluate the pros and cons of the five basic investment vehicles --savings accounts collectibles houses or apartments stocks and bonds Yet there is much more to investing than just the principles and there is much more to Learn to Earn than just the fundamentals Opportunity comes in many forms from many sources with many histories Brimming with stories and parables Lynch and Rothchild also explain: Why the world as we know it would collapse without investors How capitalism from the time of the American Revolution on has shaped the past and how that affects us today How Coke Campbell's Soup Ben & Jerry's Microsoft and other big companies got started who gets rich from them and how they got that way How to know the real story behind the price of a stock
Start Your Own Business (Start Your Own Business: The Only Start-Up Book You'll Ever Need)
ISBN: Binding: Paperback Edition: 4 Author(s): Rieva Lesonsky Publisher: Entrepreneur Press Number of Pages: 700
YOUR ROAD MAP to BUSINESS SUCCESS From the editors of Entrepreneur magazine this bestselling business startup book has helped hundreds of thousands of readers start their own businesses Revised expanded and updated the 4th edition will help you save time and money minimize mistakes and maximize profits Our practical easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership You'll find the comprehensive in-depth information you need to bring your business to life plus dozens of work sheets and checklists you can use to measure your progress along the way HERE'S MORE OF WHAT YOU'LL FIND INSIDE: HOW TO get business ideas and pinpoint your target market SECRETS OF successful marketing from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques HOW TO harness the power of the internet to simplify startup and increase your chances of business success CREATIVE WAYS to finance startup and growth HOW TO take advantage of the latest technology to set up an efficient business on a budget PLUS: Contact information and websites for hundreds of resources including startup assistance sources government offices and small-business-friendly banks
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
ISBN: 0887307280 Binding: Paperback Edition: Third Edition Author(s): Michael E. Gerber Publisher: HarperCollins Number of Pages: 268
In this first new and totally revised edition of the 150000-copy underground bestseller The E-Myth Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business He walks you through the steps in the life of a business from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective the guiding light of all businesses that succeed He then shows how to apply the lessons of franchising to any business whether or not it is a franchise Finally Gerber draws the vital often overlooked distinction between working on your business and working in your business After you have read The E-Myth Revisited you will truly be able to grow your business in a predictable and productive way
The Secret Language of Business: How to Read Anyone in 3 Seconds or Less
ISBN: 0470222891 Binding: Hardcover Edition: 1 Author(s): Kevin Hogan Publisher: Wiley Number of Pages: 256
The Secret Language of Business reveals the secrets of body language and nonverbal communication Successful professionals need more than just good communication skills you also need the ability to interpret the nonverbal signals that everyone displays Youll learn how to master and manipulate your own body language read the body language of others and influence people through your new skills and perception No matter what business youre in this is a valuable guide to achieving more in life and business
The Best Business Books Ever: The Most Influential Management Books You'll Never Have Time To Read
ISBN: Binding: Paperback Edition: Second Edition Author(s): Basic Books Publisher: Basic Books Number of Pages: 280
Every manager could benefit from a solid grounding in the history and evolution of business thinking The Best Business Books Ever is a uniquely organized guide and an illuminating collection of key ideas from the 130 most influential business books of all time It places both historical and contemporary works in context and draws fascinating parallels and points of connection Now fully revised and more than 30 percent bigger this one book highlights the information you need to know and why it's important to know it and does it all in a succinct time-saving fashion Business moves faster than ever these days For the businessperson who has a growing list of tomes that they can never quite seem to get to The Best Business Books Ever is a must-have
The Ten-Day MBA 3rd Ed.: A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools
ISBN: 0060799072 Binding: Paperback Edition: 3 Author(s): Steven A. Silbiger Publisher: HarperBusiness Number of Pages: 448
Now totally revised -- the 3rd edition of The Ten-Day MBA includes the latest topics taught at America's top business schools including leadership corporate ethics and compliance financial planning and real estate This internationally acclaimed guide (more than 200000 copies sold in the United States and around the world) distills the material of the most popular business-school courses taught at Harvard Stanford the University of Pennsylvania the University of Chicago Northwestern and the University of Virginia Silbiger's research comes straight from the notes of real MBA students attending these top programs today You will learn how to:
Read and understand financial statements
Develop effective and comprehensive marketing plans
Understand accounting rules and methods
Manage your relationship with your boss
Develop corporate strategies
Understand the present value concept
Use quantitative techniques to evaluate projects
Value stock bond and option investments
Understand the language of business law
Master the most-used MBA jargon
At the rate of one easy-to-understand chapter a day this classic business book enables readers to absorb the material speak the language and acquire the confidence and experience needed to succeed in the competitive global business world of the twenty-first century
