Business, Government, Society: The Global Political Economy
ISBN: 0759388911 Binding: Paperback Edition: 3rd Author(s): Arthur A. Goldsmith Publisher: South-Western Pub Number of Pages: 449
In Business Government and Society Goldsmith has given us thorough coverage of the whole public policy process He emphasizes the relationship of public policy and the business environment to reveal how government actions touch upon almost every decision taken by managers His approach to this topic reflects the latest AACSB guidelines: Students will be exposed to ethical and global issues; the influence of political social regulatory environmental and technological challenges and the impact of the demographic diversity of organizations
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
ISBN: 0071788220 Binding: Paperback Edition: 1 Author(s): Timothy R. Pearson Publisher: McGraw-Hill Number of Pages: 240
The New York Times and USA Today Bestseller Reinvent your marketing to keep up with an ever-changing marketplace A must-read for any business leader or marketer It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed information-rich and Internet-oriented world Robert Hanson President Global Levis Brand Levis Strauss & Co Pearson makes the clearest statement yet about the new world of marketing as he makes the difficult and complex concepts of brands and reinvention understandable to everyone Bob Jeffrey CEO JWT When it comes to global brands Pearson has no peers His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary Michel Recalt Director of Marketing and Brand Strategy LVMH Moet Hennessy Louis Vuitton The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen strategy and communications MaryLee Sachs Chairman US Hill & Knowlton Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brandsand drive profitable sales Stephen G Butler retired Chairman CEO KPMG International KPMG LLP Tim Pearsons name is synonymous with strategy value-proposition development and marketing From now on it will be synonymous with reinvention and the new do or die rules of business Mark A Emkes retired Chairman CEO and President Bridgestone Americas Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great R David Hoover Chairman President and CEO Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business Not exactly late-breaking news for most people of the world except for those who are supposed to be marketing to them While consumers customers and marketplaces have adapted to these new realities most marketers have not Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketingand bring your companys marketing into the twenty-first century Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results cant be measured It all adds up to the age-old belief that marketing is an art not a sciencewhich couldnt be further from the truth The Old Rules of Marketing Are Dead is a road map for breaking out of old establishedand increasingly ineffectiveroutines and reinventing your organizations marketing by:
Positioning marketing as a business partnernot as a tool for meeting a strategic objective
Holding marketing accountable for results with the application of hard data not vague qualitative measurements
Providing leadership within your organizationnot following the direction of everyone else From research frameworks and concept development to planning budgeting media placement and program implementation marketers have not kept upto the detriment of themselves and their companies Completely revamping old-school marketing is the only way to drive profitable sales create growing brands and increase market share in todays postGreat Recession business landscape Pearson calls for nothing short of a marketing revolution You must throw out almost everything you hold dear and embrace technology a new role in business and real accountability The Old Rules of Marketing Are Dead has what you need to reinvent your products your servicesand your future
Hacking the Conference Game: Rules for Building a Killer Conference Business
ISBN: Binding: Kindle Edition Edition: Author(s): Charles Hudson Publisher: Number of Pages:
This book is designed to help any existing or aspiring entrepreneur with an interest in the conference or events space build a killer conference business The author has produced over 10 highly-regarded conferences in the technology space and has distilled his years of knowledge into a comprehensive guide on what it takes to build a high quality conference business The book will take you from idea conception thorough execution with a behind-the-scenes look at the many things that you need to coordinate to execute a successful event
This book covers everything you need to know about building and producing a high quality conference with special emphasis on the following:
Evaluating the quality of your idea its audience appeal and longevity Building a realistic complete budget for your conference Strategic framework for developing a comprehensive ticket pricing plan Roadmap for attracting and closing sponsors Marketing and promoting your event across all channels with a focus on social media tools such as Twitter and Facebook
Every conference and event is different but this book contains a framework to help you make the right decisions for your event given your goals and audience
The Go-Giver: A Little Story About a Powerful Business Idea
ISBN: 159184200X Binding: Hardcover Edition: 1 Author(s): Bob Burg, John David Mann Publisher: Portfolio Hardcover Number of Pages: 144
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success Joe is a true go-getter though sometimes he feels as if the harder and faster he works the further away his goals seem to be And so one day desperate to land a key sale at the end of a bad quarter he seeks advice from the enigmatic Pindar a legendary consultant referred to by his many devotees simply as the Chairman
Over the next week Pindar introduces Joe to a series of go-givers: a restaurateur a CEO a financial adviser a real estate broker and the Connector who brought them all together Pindars friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving
Joe learns that changing his focus from getting to givingputting others interests first and continually adding value to their livesultimately leads to unexpected returns
Imparted with wit and grace The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb Give and you shall receive
Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business
ISBN: 1580088872 Binding: Paperback Edition: Author(s): Karin Abarbanel, Bruce Freeman Publisher: Ten Speed Press Number of Pages: 224
Customized for the female entrepreneur's unique psychological experience of launching a business BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face with expert advice on reshaping one's business identity giving up the paycheck mentality anticipating problems and avoiding costly mistakes This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreamsA female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the critical first 18 months Women-owned businesses are increasing at twice the rate of other startups with 500000 launches each year With a foreword by cosmetics guru Bobbi BrownReviewsRead all about it on: http:newsshelf-awarenesscomnviewjspappid=411&j=5353972499225-Shelf Awareness"emerging entrepreneurs will find advice that's worth the price of the book alone"-Booklist"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies"-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers 41508It's main segment on the page this week "Cash Flow: Subbing Brains fro Cash" featuring a contributor to the book and Karin plus if you click on "small business: view all videos" you can see Karin's sole interview from the week before: "Cash Flow: 4 Spending Mistakes"-SmartMoney TV"With the number of women-owned businesses growing in the US at the rate of one every 60 sconds-roughly 600000 launches a year according to the authors-the audience for this positive cheerful practical book should be substantial"-Publishers Weekly
Your Brain and Business: The Neuroscience of Great Leaders
ISBN: 0137064446 Binding: Hardcover Edition: 1 Author(s): Srinivasan S. Pillay Publisher: FT Press Number of Pages: 288
Harvard psychiatrist and executive coach Srinivasan S Pillay illuminates the rapidly-emerging links between modern brain science and the corner office What does neuroscience have to do with leadership Everything Recent advances in brain science and neuroimaging can dramatically improve the way leaders work with colleagues to drive successful change As the brain is increasingly examined in the context of personal and organizational development remarkable insights are being uncovered: insights that are leading to powerful new strategies for improving business execution Pillay reveals six powerful ways that brain science can be used by todays executives and presents powerful new interventions for coaches who want to help their clients overcome common leadership problems Discover how to use positive strengths-based approaches to encourage the brain to learn how the fascinating neuroscience of social intelligence can help leaders encourage more effective relationships how to promote innovation and intuition and overcome intangible vulnerabilities in leaders brains how to transform the idea of change into crisp timely execution and much more Leaders and coaches worldwide are already applying this knowledge to dramatically improve personal performance Now with Pillays help everyone can
ISBN: Binding: Kindle Edition Edition: Author(s): Peter Bourke Publisher: Number of Pages: 56
The more you sell the less the client trusts you to tell them the truth The more you sell the less inclined the client is to listen The more you sell the more you tend to look (and act) like a hammer looking for a nail where any nail will do In reality the more you sell the less you win
This is entirely counter-intuitive to the average sales person mostly because we are taught from the first day of sales training that the key to success is great sales techniques You can find thousands of books on the art and science of selling techniques tricks even scripts to sell the prospect Our corporate sales training classes always insisted that sales is about understanding the prospects needs and then articulating your solution so that the prospect was compelled to choose your obviously-superior solution right Not so fast The problem: most prospects dont want to be sold
This book on UnSelling is designed to shift the buyer-seller relationship from subservient (they say Jump we say How high) to collaborative and does so by having the seller resist the temptation to sell (or tell) UnSelling is focused on the more consultative approach of understanding the problem the client is intent on solving The better we understand the clients problem the less we have to sell (if at all)
This eBook will outline an approach to control and win the most complex deals that includes: Qualifying new clients that requires no selling period Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client not what they want you to believe Contrasting the difference between traditional selling and this unique approach to UnSelling And understanding what to say and how to say it
Your sales people and leaders will never sell the same way again and will win more as a result
Ways to Start Your Own Online Business, Advertise and Make Money On The Internet.
ISBN: Binding: Kindle Edition Edition: Author(s): Petrus Jordaan Publisher: Number of Pages: 26
The Ebook covers Ways to Start Your Own Online Business Advertise and Make Money On The Internet Simple and effective methods to keep your business running profitably
ISBN: 0374275637 Binding: Hardcover Edition: 1 Author(s): Daniel Kahneman Publisher: Farrar, Straus and Giroux Number of Pages: 512
Selected by the New York Times Book Review as one of the best books of 2011A Globe and Mail Best Books of the Year 2011 TitleOne of The Economists 2011 Books of the Year One of The Wall Steet Journal's Best Nonfiction Books of the Year 2011Daniel Kahneman recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making is one of our most important thinkers His ideas have had a profound and widely regarded impact on many fieldsincluding economics medicine and politicsbut until now he has never brought together his many years of research and thinking in one bookIn the highly anticipated Thinking Fast and Slow Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think System 1 is fast intuitive and emotional; System 2 is slower more deliberative and more logical Kahneman exposes the extraordinary capabilitiesand also the faults and biasesof fast thinking and reveals the pervasive influence of intuitive impressions on our thoughts and behavior The impact of loss aversion and overconfidence on corporate strategies the difficulties of predicting what will make us happy in the future the challenges of properly framing risks at work and at home the profound effect of cognitive biases on everything from playing the stock market to planning the next vacationeach of these can be understood only by knowing how the two systems work together to shape our judgments and decisionsEngaging the reader in a lively conversation about how we think Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking He offers practical and enlightening insights into how choices are made in both our business and our personal livesand how we can use different techniques to guard against the mental glitches that often get us into trouble Thinking Fast and Slow will transform the way you think about thinking
