Mobile Marketing Playbook ISBN: Binding: Kindle Edition Edition: Author(s): 360i Publisher: 360i Number of Pages: 82 Is this the Year of Mobile For over a decade this proclamation has turned out to be premature giving marketers ample reason to be skeptical The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers To help guide marketers during this exciting time of transition weve published the Mobile Marketing Playbook Our comprehensive strategic report aims to help marketers evaluate the opportunities available determine which ones are best for their brands and develop a strategy following best practices for achieving success in mobile marketing Specifically the aim of the Mobile Marketing Playbook is to help marketers: Work within a framework for establishing a set of clear objectives for their mobile marketing strategy Move beyond the checklist approach with a filter for evaluating the myriad of opportunities within mobile Think of ways to use mobile to merge online and offline strategies as a hub that bridges the gap Encourage a dialogue about what matters in mobile now and whats ahead for this new and exciting medium In addition to leveraging the insights from members of the 360i mobile marketing team the Playbook also includes guest commentary by industry luminaries Noah Elkin (Senior Analyst at eMarketer) Mickey Alam Khan (Editor in Chief at Mobile Marketer) Valerie Brown (Director of Consumer Marketing at Bravo) and Naoki Muramatsu (VP Digital Business Development of Dentsu Holdings USA) Click Here To Compare Prices Now Marketing ISBN: 0073529931 Binding: Hardcover Edition: 10 Author(s): Roger Kerin, Steven Hartley, William Rudelius Publisher: McGraw-Hill/Irwin Number of Pages: 800 Marketing 10e by Kerin Hartley and Rudelius continues a tradition of leading the market with contemporary cutting-edge content presented in a conversational student-oriented style supported by the most comprehensive innovative and useful supplement package available This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements to the professor who wants a top-notch fully integrated multimedia program Marketing utilizes a unique innovative and effective pedagogical approach developed by the authors through the integration of their combined classroom college and university experiences The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles the growth of the marketing discipline and the development of new instructional technologies The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read interactive writing style that engages students through active learning techniques Personalized Marketing - A vivid and accurate description of businesses marketing professionals and entrepreneursthrough cases exercises and testimonialsthat allows students to personalize marketing and identify possible career interests Marketing Decision Making The use of extended examples cases and videos involving people making marketing decisions Integrated Technology - The use of powerful technical resources and learning solutions Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts Rigorous Framework - A pedagogy based on the use of Learning Objectives Learning Reviews Learning Objectives Reviews and supportive student supplements Click Here To Compare Prices Now The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly ISBN: 1118026985 Binding: Paperback Edition: 3 Author(s): David Meerman Scott Publisher: Wiley Number of Pages: 366 David Meerman Scotts marketing bible has become a modern day business classicThis is the book every ambitious forward-thinking progressive marketer or publicist has at the front of their shelf Business communication has changed over the recent years Creative ad copy is no longer enough The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age This is a one-of-a-kind pioneering guide offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly raise online visibility and increase sales Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign This new updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies Click Here To Compare Prices Now The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition ISBN: 0470547812 Binding: Paperback Edition: 2 Author(s): David Meerman Scott Publisher: Wiley Number of Pages: 320 A completely revised and updated edition of the BusinessWeek bestseller on effective modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business Finally you can speak directly to customers and buyers establishing a personal link with the people who make your business work This new second edition paperback keeps you up-to-date on the latest trends New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter Facebook and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers increase sales and raise online visibility David Meerman Scott is a renowned online marketing strategist keynote speaker and the author of World Wide Rave from Wiley The New Rules of Marketing and PR Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign Click Here To Compare Prices Now Marketing ISBN: 0078028833 Binding: Hardcover Edition: 3 Author(s): Dhruv Grewal, Michael Levy Publisher: McGraw-Hill/Irwin Number of Pages: 720 GrewalLevy was designed for todays changing student population It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm This textbook also provides students with hands-on learning tools through Connect Marketing and provides professors up to date tools every month through the monthly newsletterIt has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm In addition the authors have incorporated the theme of Entrepreneurship throughout the text building on Babsons reputation as the top school for entrepreneurship in the country As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts Click Here To Compare Prices Now Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business ISBN: 0618785914 Binding: Paperback Edition: 4 Upd Exp Author(s): Jay Conrad Levinson Publisher: Houghton Mifflin Number of Pages: 384 When Guerrilla Marketing was first published in 1983 Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients Based on hundreds of solid ideas that really work Levinsons philosophy has given birth to a new way of learning about market share and how to gain it In this completely updated and expanded fourth edition Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the Internet (explaining when and precisely how to use it) tips for using new technology such as podcasting and automated marketing programs for targeting prospects and cultivating repeat and referral business management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneurs marketing bible -- and the book every small-business owner should have on his or her shelf Click Here To Compare Prices Now M: Marketing with Premium Content Access Card ISBN: 0077386434 Binding: Paperback Edition: 2 Author(s): Dhruv Grewal, Michael Levy Publisher: McGraw-Hill/Irwin Number of Pages: 384 M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy and was created with students' and professors' needs in mind Students receive a cost-effective easy to read focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students Online gradable assignments are provided to utilize the power of the web making projects more fun for students and automatically grade materials to support instructors M:Marketing 2e also includes unmatched teaching support Click Here To Compare Prices Now Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide ISBN: 1595554653 Binding: Paperback Edition: Rev Upd Author(s): John Jantsch Publisher: Thomas Nelson Number of Pages: 304 Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses This guide combines insights gained from over twenty years of successfully working in the field with real-life small businesses There are no theoretical complexities presented in Duct Tape Marketing - just simple effective and affordable marketing that sticks CAREFUL Duct tape is a serious tool it sticks where you put it So are the ideas in this book If you're ready to make a commitment and are willing to make something happen John's book is a great place to start --Seth Godin author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere Duct Tape Marketing is the answer I have never read a business book that is as packed with hands-on actionable information as this one There are takeaways in every paragraph and the success of John's blog is living proof that they work Duct Tape Marketing should be required reading for anyone who is building a business or thinking about it --Bo Burlingham editor-at-large Inc magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise clear practical and packed with great ideas to boost your bottom line --Bob Bly author of The White Paper Handbook With the world suffering from depleted reserves of trust a business that sells plenty of it every day tends to create the most value The great thing about trust as a product feature is that it delivers exceptional returns With this book John Jantsch has zeroed in on exactly what small businesses need to sell every day every hour --Ben McConnell co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on Jantsch has the plan to help you thrive in the world of business today Read it all your competitors will --John Battelle cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business It has fresh ideas laid out in a practical and useable way I highly recommend this book for growing any business --Dr Ivan Misner Founder of BNI and Co-author of the New York Times bestseller Masters of Networking Click Here To Compare Prices Now Principles of Marketing (13th Edition) ISBN: 0136079415 Binding: Hardcover Edition: 13 Author(s): Philip Kotler, Gary Armstrong Publisher: Prentice Hall Number of Pages: 744 Todays marketing challenge is creating vibrant interactive communities of consumers who make products and brands a part of their daily lives Learn how to create value and gain loyal customers KotlerArmstrong is a comprehensive classic principles text organized around an innovative customer-value framework Students learn how to create customer value target the correct market and build customer relationships The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty The thirteenth edition of KotlerArmstrong has been fully updated and redesigned to make the book easier to use Chapters now contain opening vignettes and accompanying outlines to help students study Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing ethics competitive advantage Todays marketers need to make use of all the latest technologies in order to find and capture their market By creating customer value and building an interactive community they can develop lasting and profitable relationships with consumers Click Here To Compare Prices Now UnMarketing: Stop Marketing. Start Engaging. ISBN: 047061787X Binding: Hardcover Edition: 1 Author(s): Scott Stratten Publisher: John Wiley and Sons Number of Pages: 272 From one of the leading experts in viral and social marketing-market your business effectively to today's customersFor generations marketing has been hypocritical We've been taught to market to others in ways we hate being marketed to (cold-calling flyers ads etc) So why do we still keep trying the same stale marketing movesUnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers You'll stop just pushing out your message and praying that it sticks somewhere Potential and current customers want to be listened to validated and have a platform to be heard-especially online With UnMarketing you'll create such a relationship with your customers and make yourself the logical choice for their needs Shows how to create a mindset and systems to roll out a new 21st century marketing approach Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and stayingengaging with them leading them to naturally choose you for their needs) rather than Push & Pray Redefines marketing as all points of engagement between a company and its customers not just a single boxed-in activityTraditional marketing methods are leading to diminishing returns and disaffected customers The answer Stop marketing start UnMarketing Click Here To Compare Prices Now | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Next >>

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